Logistics is the core entity of e-commerce.

　　"Logistics, credit, payment" were the three big mountains that hindered the development of my country's e-commerce, and when the two big mountains of "credit and payment" were removed, "logistics" was still the bottleneck of the entire industry.

　　The choice of third-party logistics or self-operated logistics is still plagued by the strategic decisions of "e-commerce". This kind of trouble highlights the deep-seated contradiction that my country's existing third-party logistics cannot meet the development needs of e-commerce.

　　Before 2009, e-commerce and private express delivery were in the "honeymoon period", and third-party logistics was the first choice for e-commerce companies.

　　In recent years, the development of my country's e-commerce, especially online shopping, has greatly promoted the development of my country's third-party logistics, especially private express delivery; and the vigorous development of private express companies represented by "four links and one delivery" has supported The rapid development of e-commerce in my country.

　　Private express delivery companies have greatly reduced the logistics costs of Chinese e-commerce companies. The franchise-based private express delivery industry has achieved a national low-cost layout, supporting e-commerce companies to rapidly open the national market.

　　Since 2009, large-scale e-commerce companies with financial strength, such as Taobao, JD, Dangdang, etc., have begun to build their own logistics system as their strategic focus. This strategic choice does not mean that self-operated logistics is better than third-party logistics, but that the existing extensive third-party logistics does not provide logistics services that meet the characteristics of e-commerce, and cannot meet the continuous rapid development of the e-commerce industry. The deep-seated needs of logistics.

　　The reason is that the existing third-party logistics companies and logistics personnel have a low overall service level and cannot meet the service quality requirements of e-commerce companies; second, the existing third-party logistics companies have a single service and low degree of informatization, which cannot satisfy e-commerce companies. The enterprise's demand for overall supply chain solutions.

　　This strategic choice of e-commerce companies does not represent the long-term development trend of the logistics industry. From the perspective of the characteristics of the logistics industry, its professionalism and economies of scale determine that self-operated logistics is not an industry development trend, and third-party logistics is one of the development directions of the logistics industry.

　　Third-party logistics companies must have a clear understanding of the current strategic choices of self-built logistics of e-commerce companies, and have a correct judgment on the long-term development trend of the logistics industry.

　　Many third-party logistics companies have seen that e-commerce companies build their own logistics; seeing the importance of logistics to e-commerce, they have begun to rely on their own logistics network to carry out e-commerce business. This is a decision that put the cart before the horse, which is likely to lead to their e-commerce. The business failed to become competitive, and the logistics business gradually lost its competitiveness.

　　In short, the current game between e-commerce third-party logistics and self-operated logistics mainly reflects the lack of third-party logistics services suitable for the characteristics of e-commerce in my country.

　　 my country's third-party logistics is developed under the background of low overall logistics level. The self-built logistics of e-commerce companies is actually to make up for the shortcomings of e-commerce logistics, and it is a strategic choice when the existing third-party logistics cannot meet its development needs; but this does not rule out that the logistics department of e-commerce companies is expanding. After becoming stronger, it becomes a third-party logistics company independently and provides services for e-commerce companies.

　　Therefore, if the existing third-party logistics companies want to continue to serve e-commerce companies, they must truly understand the characteristics of e-commerce and develop e-commerce logistics services that meet the needs of e-commerce companies.

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